Showcase your brand’s values and build a connection with customers by hiring a corporate event photographer in Las Vegas for your next conference.
In today’s highly-competitive market, branding is more important than ever. Consumers are more likely to buy from companies with which they feel they have an emotional connection, and building that connection can be a delicate task. Corporations strategically define their brand’s story, then carefully outline how they will visually communicate that story to the world. Photography is a large element of branding and marketing teams commonly put a great deal of thought into the images on their website. However, there’s one photography opportunity that many companies miss, year after year: corporate events.
Thanks to our wealth of available accommodations and entertainment, Las Vegas is a hub for corporate events and trade shows. We host thousands of these events every year. If your organization will be coming through town, I’d encourage you to find a corporate event photographer in Las Vegas to showcase your team and support your brand.
Using Corporate Event Photography in Marketing Content
Marketing teams typically produce three types of articles and social media posts:
Sales-focused content aims to drive leads or direct sales. It highlights the features and benefits of the company’s products or services. These articles are common, since most marketing teams have performance goals tied to lead generation or direct sales. However, if a brand only pushes out “salesy” posts, they risk coming across as shallow.
Educational content serves to provide value to potential customers and help them along the buyer journey. This type has risen in popularity in recent years, as more teams recognize how providing helpful information can build rapport between a brand and the consumer.
Behind-the-scenes content delves more into the people that make up an organization. This could include the story of how and why the business was founded, how team members spend their free time, and the values that the company holds. Some brands post “employee spotlights” on social media to showcase their team members, for example.
Images captured by a corporate event photographer in Las Vegas fall into the latter category. Photos from a trade show can appeal to potential clients who might also attend the conference, especially for B2B brands. Highlighting a strong presence at trade shows can also help both B2B and B2C companies alike to demonstrate values of continual growth and innovation. Industry conferences usually offer great opportunities for ongoing learning, so promoting attendance at these events shows potential buyers that they can trust a brand to continuously sharpen the skills and knowledge of their team members.
Next, let’s discuss how to best show off your business’s presence at a corporate event. As you’ll see, every photo is not created equal.
Balancing Authenticity with Strategy
In today’s market, consumers crave authenticity. So, brands should be able to go the most authentic route for their event photography and have an intern with an iPhone snap their photos, right? You probably know that the answer is “no, of course not,” or you wouldn’t be reading this article.
Authenticity must be balanced with brand strategy to truly accomplish the goal of an emotional connection with customers. For example, a poorly lit team selfie might be very genuine, but it could also come across as unsophisticated or lazy. Beyond the need for a professional, style choices will also impact how your brand is perceived. Each Las Vegas event photographer will execute your vision a bit differently, so it’s important to find one who understands the modern consumer as well as your brand guidelines.
Seek Out Photographers with Portfolios Featuring Creativity
When you peruse the portfolios of photographers you’re considering, look for creative shots. Every event will inevitably need to include a few images of your team standing together smiling as a group, but there should be a good mix of more unique photos as well. Action shots of your team speaking with clients, demonstrating products, participating in seminars, and enjoying each other’s company can be incredibly powerful in your marketing materials. Additionally, events can be a great opportunity to update your team’s corporate headshots, while everyone is gathered together.
If you have an event in Las Vegas coming up and you’re searching for a photographer, reach out today to discuss our approach.