A Las Vegas Corporate Event photographer can help you maximize the return of your conference investment. Learn how in this article.
Attending a conference, especially if your organization plans to have a booth or speaking presence, is a major investment. Between flights, accommodations, event sponsorships, and booth materials, the expenses can add up quickly. On the flip side, many businesses gain valuable industry knowledge at conferences, and others use them as an opportunity to make sales and gain new clients.
However, knowledge and sales aren’t the only ways to realize a return on such a large investment, and responsible businesses should aim to maximize the impact of those dollars. This is where a Las Vegas corporate event photographer can help. A professional photographer can help you to create a library of visual assets that extend the value of your participation long after the conference ends.
Build a Lasting Brand Presence
Original conference photography is a powerful asset for a business. Stock images never quite represent your company’s unique culture, and the opportunity to capture your team in action during an event can be rare. Investing in a Las Vegas corporate event photographer while you’re here will allow you to promote the powerful moments that take place for years to come. These images can be strong additions to your website, case studies, sales decks, and more.
Social Media
Candid photos show off your company culture and brand personality, but “candid” doesn’t need to mean “low quality”! Authentic moments like networking conversations, speaker engagements, and behind-the-scenes interactions create a sense of connection with your audience. Meanwhile, professionally capturing those images provides a polished and cohesive look, helping your brand to stand out in a sea of low-quality phone photos.
Strengthen Your PR & Media Outreach
Media coverage can amplify your conference presence, but to get noticed, you need more than just a well-crafted press release. Compelling visuals make a huge difference. Hiring a Las Vegas corporate event photographer ensures you have media-ready images that make your company stand out in industry publications and news articles.
Press releases are a particularly important consideration if your company plans to make a big announcement or your team has speaking engagements during the event. Providing professional photography to your PR and marketing teams allows them to maximize the impact of your brand’s news and demonstrate the expertise of your team members and leadership.
Employee Engagement & Recruitment
The high-energy environment of a conference is a team bonding experience, and professional event photography documenting the excitement of the event can prove valuable in a number of ways. High-quality images of your team in action - presenting, networking, and collaborating - highlight your company’s leadership in your industry. Recruiting top talent is an easier task when your brand is positioned as a credible, innovative player in your industry, and a corporate event photographer can help you to do just that.
Beyond recruiting new employees, the work of a corporate event photographer in Las Vegas can also boost internal morale. Featuring employees in conference recaps, company newsletters, and internal communications fosters a sense of pride and recognition, encouraging greater participation in future events. Employees who see their contributions recognized visually are more likely to feel valued and invested in the company’s mission.
Corporate Headshots
For dispersed and remote teams, conferences offer the rare opportunity to gather together in one location. This can be a unique time to get corporate headshots for everyone on your team and ensure they are all in the same lighting, style, and on-brand. Featuring these on your website, in your team’s email signatures, and on social media shows your clients the faces that power your business’s innovation.
Reach Out Today to Discuss Your Event
With conference season right around the corner, it’s a great time to begin talking to Las Vegas corporate event photographers and book your favorite one. Reach out today to discuss your needs and your vision!