Lawyer Headshots
Attorney photos are often an overlooked component of digital marketing. Attorneys and law firms focus on various marketing strategies to grow their business by enhancing their firm's brand.
They may invest in improving their web design or SEO services for their website content and forget about photographs, which are crucial marketing tools with a massive impact on potential leads.
Most prospective clients' first impression of your firm comes from the media on your website. They are always looking for someone with the drive, passion, and expertise to tackle their legal issues. If you want your headshot to be exceptional in all the right ways, here's how you do it.
Choose Your Outfit and Hairstyle Carefully
Ensure you wear a classic style that will not be outdated soon. That way, you can use your headshot longer. A formal outfit like a dress or a suit with a blazer will do. Also, dress in solid colors. Loud patterns may encourage viewers to focus more on your clothes than your face. Blue and black look great on nearly everyone. You can also opt for gray or white.
Choose an attire that fits well, is free from spots, that is not tight or loose. Then, iron it before going for that photoshoot. Your hair should also look as understated and classic as your attire. It should match what you wear every day.
Get your haircut done by a professional stylist you trust. A bad haircut may force you to reschedule your headshots. Attorneys with beards should ensure they are neatly trimmed.
Choose The Appropriate Setting
Most attorneys love their portraits taken in offices, but the ideal location depends on your legal practice and the image you want to apprehend. Ask your photographer about a spot with the best light and is most steady with your brand.
You can have your headshots on a city street, inside your office, or outside the local courthouse. An environmental lawyer can take great pictures in a forest or park. Someone specializing in real estate can take great photos in front of a charming home.
You can also take your headshots in front of a plain background or a famous landmark provided by your photographer.
Also, ensure your attire contrasts with the background. For instance, a black suit in front of a dark background would blend in and not look professional.
Hire a Professional
Not all photographers are made equal. Hire someone with focused and extensive experience in legal headshots as opposed to someone who does general business photography. Gather inspiration from other firms' websites. Ensure you ask the photographer about their prior experience in the legal field.
Also, examples of what you want will be important to your photographer. Discuss your budget with them to develop a plan that fits your limit and needs.
Relax and Be You
There are many guides online on how to look good in headshots. For example, they instruct men to avoid jewelry and tell women to always apply lipstick and wear blush. While these are commonly good directives, they miss a critical point; your headshot should look relaxed and exactly like you.
People who hate having their portraits taken usually look uncomfortable and nervous in shots. Try to relax. Your photographer will take numerous pictures, so you can try different poses and choose your favorite.
A professional photographer can enhance your headshot with lighting and editing. Just follow their instructions for excellent photos. Also, choose and prepare your attire as early as possible to help you reduce stress and relax.
If Multiple Attorneys Work at Your Firm, Select a Consistent Style
Many firms take pictures of everyone in their offices and use them on their website. Others use a professional photographer who offers numerous backgrounds pre-approved by its partners.
Firms also decide whether they want attorneys to look more serious or smile in their headshots. Nevertheless, a law firm's headshots should look similar but unique to attract viewers.
At Bartholomew photography, we specialize in natural, casual headshots for business professionals, models, and actors. If you are looking for a photography expert with state-of-the-art equipment, we can help you look great and expand your business.
Try Different Poses
Trying different poses can make you look more approachable and attentive. Try shifting your weight to a single leg while standing or leaning if you are sitting. Or look at the camera and avoid positioning your chin down or up too far.
You can also smile before your photographer takes the shot. Try a small grin if you are uncomfortable giving a big smile. If you do not want to smile before the headshots, a professional photographer can make you look serious but not stressed out, angry, or standoffish.
If your photographer proposes a particular pose, try it. Sometimes the most contrived poses end up being the most natural.
Know Your Brand
You might be tempted to duplicate what you have seen when getting your headshots. This, however, does not mean you should stand in front of a showcase, cross your arms, and look serious. The ideal portrait matches your brand.
Therefore, pay attention to how you work. What do your clients love most? What is inimitable about your legal practice? Share all this with a professional photographer to craft a headshot that conveys a subtle message about what clients can expect from you. Doing this will make your legal headshot stand out from boring portraits.
Bottom Line
If you want to get your headshot done in Las Vegas, NV, Bartholomew photography awaits you. Our experienced professional photographer has an artistic flair and high-quality equipment to capture the best headshots. We have everything from camera lenses to lighting to diverse backgrounds and props for the best outcomes.
So, if you are ready to make your legal business stand out with the best headshot, trust the best Las Vegas headshot photographer and book a session with us.